Privacy Policy

1. The Scope

This policy sets out the types of personal data the Company collects about individuals, and how that data is processed, shared with third parties, and kept secure.

1.2 This Policy applies to information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified directly, or through a combination of additional information we hold or are reasonably able to access.

1.3 For the purposes of this Policy, "processing" means any activity involving the use or collection of Personal Data, including its organisation, structuring, and storage.

Our services are intended for general audiences and are not suitable for anyone under the age of 18. We do not knowingly collect information from persons under 18, nor do we permit them to use our services. Should we become aware that any such information has been collected, we will delete it promptly.

2. What Personal Data Do We Have on You

When you access our services, channels, or website, we collect personal data. In certain instances, we may ask you to provide personal data directly.

2.2 We also collect your personal data by analysing how our Services and service channels are used, or by receiving your information from our third-party partners.

3. No Requirement to Disclose Personal Information

You are not required to provide us with any Personal Data. However, choosing not to do so may prevent us from delivering the Services or granting you access to the website.

4. What Personal Data We Collect

The information collected is non-personal and cannot be used to identify you.

4.3 Personal Data we receive from you: any personal data you choose to provide to Us when connecting to a third-party online trading platform through Us.

4.4 Personal information you provide directly to third-party platforms to facilitate transactions: this includes your full name, address, phone number, and email address.

5. Legal Basis and Reasons for Processing of Personal Data

Your personal data is processed by the company for the purposes set out in this section, in accordance with the applicable legal basis.

For further details on the processing carried out to protect legitimate interests, please contact us by email.

5.4 The following sets out the purposes and legal bases on which we may use the information you provide to us:

6. Transfer of Personal Data to Third Party

6.1 The Company may also share personal data with third-party service providers, including hosting and storage providers, as well as companies that analyse user experience and IP address data.

6.2 You may also request that we share specific Personal Data about you with third-party trading platforms. Where you make such a request, we will provide the relevant Personal Data to those platforms accordingly. Your Personal Data will then be subject to their privacy policies. Please note that your Personal Data may be shared with more than one trading platform.

6.3 The Company may share Personal Data with related entities or business partners where doing so supports the enhancement and improvement of the products and services provided to customers.

6.4 Where necessary to protect the rights of third parties or their assets, the Company may disclose Personal Data to regulatory, local, or other official authorities.

We may also share your personal data with potential investors or buyers, or with lenders to the Company or any other company within the group, in connection with a transaction involving the transfer or sale of Company assets, or as part of any merger, restructuring, consolidation, or insolvency proceedings affecting the Company or any other entity within the group.

7. Cookies and Services from Third Parties

7.1 We may work with third parties, such as advertisers and analytics providers, who operate on our website and may use cookies or similar technologies.

7.2 Cookies are small text files placed on your device when you visit the website. They are used to understand your browsing preferences, remember your settings, and tailor the products and services shown to you. Cookies are also used for statistical and analytical purposes.

Some cookies we use are session cookies — temporary files downloaded to your device that expire when you close your browser. Others are persistent cookies, which remain on your device after your browser is closed. These are used to recognise you as a returning user and help you navigate back to the Website.

7.5 Please be aware that disabling cookies may cause some or all Website features to work incorrectly or not at all.

Online Tracking Notice: This service does not currently support do-not-track signals.

8. Retention of Personal Data

We will retain your personal data for as long as necessary to fulfil the purposes described in this Policy, or for such longer periods as permitted by applicable law, regulation, or order.

8.2 We will share your information with third-party trading platforms for a period of 12 months. With your consent, we will continue to share your data for a further 12 months.

We periodically review the Personal Data we hold to confirm it is no longer required.

9. International Transfers

9.1 Your personal data may be transferred to other countries or to international organisations. The Company takes all necessary steps to protect the personal data you provide and to ensure that you retain the ability to exercise your rights and access effective legal remedies.

9.3 The Company can provide details of the security measures used to protect your Personal Data when transferred to third-party countries or international organisations. To request this information, email: support@lyrachoicenta.com

10. Security of Personal Data

10.1 We have put in place appropriate organisational and technical measures to protect Personal Data against accidental or unlawful destruction, loss, or alteration.

We cannot guarantee that your Personal Data will be kept secure without error, nor can we accept liability for any indirect, incidental, or consequential damages arising from the use or disclosure of Personal Data. This includes, but is not limited to, Personal Data disclosed due to transmission errors, unauthorised third-party access, or other causes beyond our reasonable control.

10.3 Where legal or other obligations beyond our control require it, we may be required to disclose your Personal Data to third parties, including public authorities. In such cases, we have no control over how those third parties handle or protect your Personal Data.

10.4 Transmitting personal data over the internet cannot be guaranteed to be entirely secure. The Company cannot guarantee the security of any personal data you send to us online.

11. Hyperlinks to Third Party Websites

11.1 The website contains links to third-party sites and applications that are not under the Company's supervision. We are not responsible for the collection or processing of personal data by those sites or applications. This Policy does not apply to actions taken through them.

When visiting any third-party websites or apps, we recommend reading their privacy policies before accessing or using them. You should also take care when providing any personal data to third parties.

12. Modifications to This Policy

12.1 This Policy may be updated at any time. If changes are made, we will notify you by publishing the revised Policy on our website.

12.2 When we make significant changes to this Policy, we will notify you through appropriate channels and publish an announcement on our website.

Unless otherwise specified, any amendments to this Policy take effect upon publication of the revised version.

13. Your Rights

You have the right to request that we verify the accuracy of your Personal Data, correct any inaccuracies, and delete any Personal Data we no longer require. You may also restrict the scope of processing applied to your personal information.

If you are a resident of the EEA, please refer to this page. You have certain rights in relation to your personal data, which you may exercise by emailing us at the address below.

13.3 Access rights You have the right to verify whether the Company is processing your Personal Data and, if so, to access it. The Company will provide an electronic copy of the Personal Data currently being processed and may charge a reasonable fee for additional copies. This right to access must not conflict with the rights and freedoms of others. Where a request would be detrimental to another person's rights or freedoms, the Company may refuse or limit its compliance accordingly.

13.4 Right to rectification We may correct any inaccurate Personal Data we hold about you. You have the right to request that incomplete Personal Data be rectified, having regard to the purpose for which it is processed.

13.5 Right to Erasure You may request the erasure of your Personal Data in the following circumstances: (a) the Personal Data are no longer necessary for the purpose for which they were collected or processed; (b) you withdraw consent and there is no other legal basis for processing; (c) you object, on grounds relating to your particular situation, to processing based on our legitimate interests or those of a third party; (e) the Personal Data have been unlawfully processed; or (f) erasure is required to comply with a legal obligation applicable to the company. This right does not apply where processing is necessary (a) to comply with a legal obligation under European Union law or the law of a Member State; or (b) to establish, exercise, or defend legal claims.

13.6 Processing restrictions If you have concerns about the accuracy of your Personal Data, you may ask the Company to restrict its processing. Where a restriction is in place, your Personal Data may only be retained with your consent, to establish, exercise, or defend legal rights, to protect the rights of another individual, or where there is a substantial public interest within the European Union or a Member State.

13.7 Right to data portability Where processing is carried out by automated means and is based on your consent or on a contract to which you are a party, you have the right to receive your Personal Data in a structured, commonly used format. You may also request that your Personal Data be transferred directly to another controller, where technically feasible. Exercising your right to data portability does not affect your right to erasure. The right to data portability must not adversely affect the rights or freedoms of others.

13.8 Right to object You have the right to object at any time to the processing of Personal Data concerning you where that processing is based on the legitimate interests of the Company or a third party, including profiling based on those interests. Where we can demonstrate compelling legitimate grounds for the processing that override your rights, freedoms, or interests, or where processing is necessary for the establishment, exercise, or defence of legal claims, we may continue to do so. Regarding direct marketing, you have the right to object at any time to the processing of Personal Data concerning you for that purpose.

13.9 Right to withdraw consent You may withdraw your consent to our processing of your Personal Data at any time. This does not affect the lawfulness of any processing carried out on the basis of your consent before its withdrawal. You have the right to lodge a complaint with your supervisory authority. You may also lodge a complaint with a supervisory authority established by a member state to protect the fundamental rights of individuals in relation to the processing of Personal Data within the European Union. European Union and member state law may limit the rights described in this section 13 as they apply to your Personal Data.

We will respond to requests made under Section 13 of this agreement within one month of receipt. Where necessary, this period may be extended by up to two months, depending on the complexity or volume of requests. We will notify you of any extension, and the reasons for it, within one month of receiving your request.

Subject to section 13 of the law, information provided in response to a request made under your section 13 rights will be supplied free of charge. Where a request is unfounded or excessive — in particular where requests are repetitive — we may charge a reasonable fee to cover the administrative costs of providing the information or taking the requested action, or we may decline to act.

13.12 If we have reasonable doubts about the identity of the person submitting a request, we may ask that person to provide suitable means of verifying their identity.